Forestry Commission: Digital Advertising & Influencer Management Framework

UK-Bristol: Advertising and marketing services.

Section I: Contracting Authority

   I.1) Name, Addresses and Contact Point(s):
       Forestry England (for and on behalf of the Forestry Commission)
       620 Bristol Business Park, Coldharbour Lane, Bristol, BS16 1EJ, United Kingdom
       Tel. +44 3000674000, Email: sam.harris@forestryengland.uk
       Contact: Sam Harris
       Main Address: https://www.forestryengland.uk
       NUTS Code: UKK11

   I.2) Joint procurement:
      The contract involves joint procurement: No          
      In the case of joint procurement involving different countries, state applicable national procurement law: Not Provided
      The contract is awarded by a central purchasing body: No

   I.4)Type of the contracting authority:
      Ministry or any other national or federal authority, including their regional or local subdivisions

   I.5) Main activity:
      Other activity: Forestry

Section II: Object Of The Contract

   II.1) Scope of the procurement

      II.1.1) Title: Digital Advertising & Influencer Management Framework            
      Reference number: FCCN002543

      II.1.2) Main CPV code:
         79340000 - Advertising and marketing services.


      II.1.3) Type of contract: SERVICES

      II.1.4) Short description: Forestry England are tendering for a framework agreement for Digital Advertising and Influencer Management.

Full details of the requirements are provided in the tender documents.

      II.1.6) Information about lots
         This contract is divided into lots: Yes
                  
      II.1.7) Total value of the procurement (excluding VAT)
          Value: 650,000
                  
         Currency:GBP            

   II.2) Description (lot no. 1)
   

      II.2.1) Title:Digital Advertising   
      Lot No:1

      II.2.2) Additional CPV code(s):
            79340000 - Advertising and marketing services.


      II.2.3) Place of performance
      Nuts code:
      UKK11 - Bristol, City of
   
      Main site or place of performance:
      Bristol, City of
             

      II.2.4) Description of the procurement: Covering the management of a digital advertising plan, working as a partner to our in-house teams.

      II.2.5) Award criteria:
      Quality criterion - Name: Advertising Plan / Weighting: 15
      Quality criterion - Name: Advertising Revenue / Weighting: 20
      Quality criterion - Name: Individual Giving / Weighting: 15
      Quality criterion - Name: Design Team / Weighting: 10
      Quality criterion - Name: Account Management / Weighting: 10
      Quality criterion - Name: Social Value / Weighting: 10
                  
      Price - Weighting: 20
            

      II.2.11) Information about options
         Options: No
         

      II.2.13) Information about European Union funds
         The procurement is related to a project and/or programme financed by European Union funds: No
         

      II.2.14) Additional information: Not Provided

   II.2) Description (lot no. 2)
   

      II.2.1) Title:Influencer Management   
      Lot No:2

      II.2.2) Additional CPV code(s):
            79340000 - Advertising and marketing services.


      II.2.3) Place of performance
      Nuts code:
      UKK11 - Bristol, City of
   
      Main site or place of performance:
      Bristol, City of
             

      II.2.4) Description of the procurement: Covering the development and management of an influencer marketing strategy, working as a partner to our in-house teams.

      II.2.5) Award criteria:
                  
      Price - Weighting: 10
            

      II.2.11) Information about options
         Options: No
         

      II.2.13) Information about European Union funds
         The procurement is related to a project and/or programme financed by European Union funds: No
         

      II.2.14) Additional information: Not Provided


Section IV: Procedure

IV.1) Description

   IV.1.1)Type of procedure: Open


   IV.1.3) Information about a framework agreement or a dynamic purchasing system
      The procurement involves the establishment of a framework agreement: No       
      

   IV.1.6) Information about electronic auction
      An electronic auction has been used: No

   IV.1.8) Information about the Government Procurement Agreement (GPA)
      The procurement is covered by the Government Procurement Agreement: Yes

IV.2) Administrative information

   IV.2.1) Previous publication concerning this procedure
       Notice number in the OJEU: 2024/S 000-033719
      
   

   IV.2.9) Information about termination of call for competition in the form of a prior information notice
      The contracting authority will not award any further contracts based on the above prior information notice: No

Section V: Award of contract

Award Of Contract (No.1)

   Contract No: FCCN002543    
   Lot Number: 1    
   Title: Digital Advertising

   A contract/lot is awarded: Yes


   V.2) Award of contract

      V.2.1) Date of conclusion of the contract: 22/04/2025

      V.2.2) Information about tenders
         Number of tenders received: 14
         Number of tenders received from SMEs: 14 (SME - as defined in Commission Recommendation 2003/361/EC)          
         Number of tenders received from tenderers from other EU Member States: 0          
         Number of tenders received from tenderers from non-EU Member States: 14          
         Number of tenders received by electronic means: 14

      V.2.3) Name and address of the contractor

      The contract has been awarded to a group of economic operators: No
         
         Contractor (No.1)
             Navigate Agency Limited, 05595352
             11th Floor, Beacon Tower, Colston Street, Bristol, BS1 4XE, United Kingdom
             NUTS Code: UKK11
            The contractor is an SME: Yes

      V.2.4) Information on value of the contract/lot (excluding VAT)
         Initial estimated total value of the contract/lot: 550,000          
         Total value of the contract/lot: 550,000
         Currency: GBP

      V.2.5) Information about subcontracting
         The contract is likely to be subcontracted: No
         

Award Of Contract (No.2)

   Contract No: FCCN002543/2    
   Lot Number: 2    
   Title: Influencer Marketing

   A contract/lot is awarded: Yes


   V.2) Award of contract

      V.2.1) Date of conclusion of the contract: 22/04/2025

      V.2.2) Information about tenders
         Number of tenders received: 15
         Number of tenders received from SMEs: 15 (SME - as defined in Commission Recommendation 2003/361/EC)          
         Number of tenders received from tenderers from other EU Member States: 0          
         Number of tenders received from tenderers from non-EU Member States: 15          
         Number of tenders received by electronic means: 15

      V.2.3) Name and address of the contractor

      The contract has been awarded to a group of economic operators: No
         
         Contractor (No.1)
             this Here Limited, 08537988
             14-18 Ada Street, London, E8 4QU, United Kingdom
             NUTS Code: UKI
            The contractor is an SME: Yes

      V.2.4) Information on value of the contract/lot (excluding VAT)
         Initial estimated total value of the contract/lot: 100,000          
         Total value of the contract/lot: 100,000
         Currency: GBP

      V.2.5) Information about subcontracting
         The contract is likely to be subcontracted: No
         
Section VI: Complementary information

   VI.3) Additional information: To view this notice, please click here:
https://forestryengland.delta-esourcing.com/delta/viewNotice.html?noticeId=945991090
   VI.4) Procedures for review

      VI.4.1) Review body
          High Court
          The Strand, London, WC2A 2LL, United Kingdom

      VI.4.3) Review procedure
         Precise information on deadline(s) for review procedures: Not Provided

      VI.4.4) Service from which information about the review procedure may be obtained
          Forestry Commission
          620 Bristol Business Park, Coldharbour Lane, Bristol, BS16 1EJ, United Kingdom
          Tel. +44 3000674000, Email: commercial.services@forestryengland.uk

   VI.5) Date of dispatch of this notice: 30/04/2025